• 80% of business callers are place on hold.
• Callers with information on hold will stay on the line for up to 3 minutes longer.
• 60% of on hold callers hang up if they experience silence
  
• 30% never call back.
  
• 16 - 20% of callers on hold will make purchase decisions based on what they hear on hold
  
• Advertising on hold cost far less than any other advertising media and targets your market.

*Statistics taken from Telemarketing Magazine, CNN Survey, Cellular Marketing Magazine and Media Rate analysis

What would you rather hear? Dead silence? Radio music that could very possibly be advertising your competitors products? Or music to keep your callers entertained and advertisements targeted toward them, your market.

Simply put, music and message on hold is the music and information callers hear when placed on hold during a phone call. It is a proven and effective form of targeted marketing, and customers are less likely to hang up while waiting. Furthermore callers are likely to ask about the products or services advertised while on hold.